Dubai fines 30 firms $13,600 each for illegal advertising

Asma Ahmed - | UAE

Dubai's real estate regulatory authorities have imposed penalties on companies that violate property advertising regulations in the emirate.

The Real Estate Regulatory Agency (RERA), operating under the Dubai Land Department (DLD), underscores the importance of strict adherence to the terms and conditions outlined for real estate advertisements. This entails furnishing accurate information to clients by obtaining proper advertising licenses.

Furthermore, it is mandatory for real estate advertisements to include a QR code, facilitating investors in verifying all associated property details. The imposition of fines on 30 real estate firms by the Real Estate Regulatory Agency reflects their failure to comply with the stipulated terms and conditions, aimed at regulating advertisements and curbing detrimental practices within the industry.

Ali Abdullah Al Ali, Director of the Real Estate Control Department at RERA, has highlighted the agency's vigilant monitoring of real estate advertisements and market activities. Consequently, 30 violations were identified, with each company facing a fine of AED50,000 ($13,600) for contravening RERA directives. Prior to this, the agency had issued circulars and warnings to underscore the provisions and requirements of real estate advertising, ensuring compliance.

Ali Abdullah Al Ali underscores the ongoing dedication of the Real Estate Regulatory Agency to enhancing transparency in the real estate sector, delivering exceptional services to stakeholders, protecting the rights of all parties, and promoting sustainability in the sector's development. This dedication aligns with the DLD's strategy to become a global leader in real estate investment, focusing on seamless service provision, effective legislation, data integration through partnerships, cutting-edge digital infrastructure, and the empowerment of human capital.

In order to ensure compliance with the agency's directives, rules, and regulations, Ali Al Ali stresses the significance of ongoing training or the acquisition of knowledge through training courses. He implores firms to continually follow these guidelines. Ensuring compliance is essential for maintaining a safe, stable, and environmentally friendly environment, which in turn improves DLD's customers' experience. Furthermore, he strongly suggests that people not interact with real estate ads that do not have the necessary licenses and QR codes.

About Author

Asma Ahmed
Asma Ahmed
1483 Total posts

Read Also

The UAE issues new procedures regarding residence visas

The Digital Government of the United Arab Emirates has released a statement stating that foreign nationals who are currently working or living in the UAE and who have made the decision to leave the country permanently are required to ensure that the...

Sharjah Authority directs to receive urgent aid requests for stranded families

The Sharjah Emergency, Crisis, and Disaster Management Team has issued directives to the Sharjah Social Services Department to facilitate the provision of essential food supplies and medications to families facing hardship due to unprecedented...

Emirates Roads Authority calls to avoid using the metro at rush hour

The Roads and Transport Authority advised metro users to avoid using the metro during peak times.

Residents of the UAE are warned of a life-threatening danger due to rainwater collecting on roads

Rainfall that has collected on highways poses a potentially fatal risk to residents of the United Arab Emirates.

Abu Dhabi Authority announces the launch of first "smog-free-tower" in the UAE